About Our Agency

Founded by Paul T. Price after he moved to Lake Forest in the early 1920's, our fourth generation family-owned insurance office has been able to serve our extended community since 1937. Paul began selling insurance after working for The Casperson & Swarthout Auto Dealership. Seeing his customers' need to be protected, Paul saw the opportunity to open an insurance agency in town. Since then, the agency has been able to expand its services by offering Home, Auto, Life, Health and Business insurance coverage to the surrounding North Shore Communities.

Our office is defined as an Independent Insurance Agency. We feel that an Independent Agent has the ability to service one's needs without being held captive by one insurance company.

By allowing Price Insurance to act as your agent, you can rest easy knowing that your portfolio is being matched with a company that fits your needs.



Our Location

Main Office

580 N Western Avenue
Lake Forest, IL 60045
Main office: 847-234-0411

Our Providers

Accommodating, professional, helpful, and quick. Very comfortable experience and I was impressed by their capabilities. Highly recommended.
Brad M.
I feel lucky to have found an agent willing to provide this level of service. No need to look anywhere else!
Michelle D.
Over the years we’ve never once had to worry about our coverage. My husband and I are long-time customers and proud to be.
Carol S.
Surprisingly flexible and in-touch with my needs as a small business owner. Can’t ask for more.
Spencer F.
They have strong ties with the community, and it shows. It’s nice to do business with people that really show they care about you and your family.
Susan T.