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Welcome to Price Insurance

Offering a wide variety of personal and commercial insurance throughout Illinois.

Price Insurance, founded by Paul T. Price after he moved to Lake Forest in the 1920s, is a fourth generation insurance agency. Since 1937, we have been completely family-owned and operated, with strong roots in Illinois’s insurance community.

Through the years we’ve had the opportunity to build a solid network of carriers - allowing us to offer you rates and coverage options that remain unmatched by competing Illinois insurance companies. When it comes to insurance, Illinois individuals, families, and businesses alike can benefit from the assistance of our experienced agents.

We will provide you with premium, tailored solutions for both personal and commercial insurance in Illinois . We are an independent Chicago insurance agency representing top rated carriers, which allows us to help you build an Illinois insurance package that caters to your unique specifications. Whether you’re a homeowner in need of detailed Illinois home insurance in Chicago or a business owner looking for Illinois workers compensation insurance, our wide array of policy options are sure to offer you the protection you require.

Our experienced Illinois insurance specialists can pair you with a range of coverage options from Illinois car insurance and motorcycle insurance to health insurance and Illinois life insurance that fit your lifestyle and your budget. Supporting our goal to build lasting relationships with our clients, we have a proven record of providing fast, fair, friendly service along with competitive rates.

Price Insurance is dedicated to helping you select the best deals on Illinois insurance. Give us a call today at 847-234-0411 or simply fill out the form on this page to learn more about how we can service your insurance needs.


Accommodating, professional, helpful, and quick. Very comfortable experience and I was impressed by their capabilities. Highly recommended.
Brad M.
I feel lucky to have found an agent willing to provide this level of service. No need to look anywhere else!
Michelle D.
Over the years we’ve never once had to worry about our coverage. My husband and I are long-time customers and proud to be.
Carol S.
Surprisingly flexible and in-touch with my needs as a small business owner. Can’t ask for more.
Spencer F.
They have strong ties with the community, and it shows. It’s nice to do business with people that really show they care about you and your family.
Susan T.

Our Location

Main Office

580 N Western Avenue
Lake Forest, IL 60045
Main office: 847-457-0490

Our Providers